In order to actually make a dent in Google’s market share, Bing would have to pay such exorbitant sums to so many different news companies that it would be difficult to recoup its investment. Bing certainly get some marketing buzz out of any such move, but that’s about it.
Here’s a list of links about this:
- Microsoft and News Corp eye web pact on FT
- Thoughts On A “Killer” Bing-News Corp Deal & The Myth Of An “OPEC For News” on search engine land
- Microsoft Offers To Pay News Corp To “De-List” Itself From Google on The Business Insider
- Will News Corp move its content to Microsoft’s Bing? on The Guardian
Read the original post: Bing Tries To Buy The News on TechCrunch.