Platforms are communities

Wed, 26 Feb 2020 18:15:00 +0200

The platform economy is growing more robust than ever. According to McKinsey, in 2025, digital platforms will be accountable for over 30% of the whole economy. In their 2018 article, they mention that by 2025 “an emerging set of digital ecosystems could account for more than $60 trillion in revenue.” However, only about 3% of global companies have already adopted a platform strategy. The big players are not sleeping and have already been investing in building their platforms. Companies like Amazon, Apple, Facebook, Google, and Microsoft already have their businesses on top of platform models. Overall, platforms are already driving seven of the most valuable companies in the world. It’s clear that the platform economy is a critical driver in business growth. Companies that haven’t yet adopted a platform business model should be making their move sooner rather than later. So, what exactly is a platform?

Connection on Bruno Pedro

Platforms are communities