Focus on your active users

Wed, 15 Jul 2009 13:31:03 +0000

Quoting The Difference Between Total Users and Active Users:

It is not a problem for a service to have a large group of non-active users if they have a large group of active users. It’s the latter group that you need to focus on. Over time, I’ve learned that many non-active users become active for one reason or another. But they don’t become active by focusing on them. They become active because you focus on the successful users and make them even more successful.

Focus on Bruno Pedro

Focus on your active users