Bridging the Gap Between APIs and Customers

Mon, 03 Jun 2013 11:15:59 +0000

I recently gave a talk at the APIdays Mediterranea in Madrid where I started with a question: “Who are your customers?”.

The single, most important thing you want to understand about your API is how you can generate revenue from it. It all depends on who your customers are and how they can obtain value through your API.

What customers need is represented in one of the slides as the “API Hierarchy of Needs”, an adaptation of Maslow’s Hierarchy of Needs to the context of APIs from a customer point of view.

Who’s using your API?

Mon, 11 Mar 2013 14:13:58 +0000

“Who’s using your API” was the title of my presentation at the API Strategy & Practice Conference that happened on February 21 and 22, 2013 in New York City.

One of the conference takeaways was the concern that almost everybody had with their customers. Almost everyone I talked with was in one way or another worried about how the API distribution model is affecting the way their customers interact with their app.

Twilio on Bruno Pedro

Bridging the Gap Between APIs and Customers

Who’s using your API?