For free? Why?

Great post by Pedro Pinheiro about making a business around art. I particularly like this excerpt:

For free? Why?

Because the money to be earned is not on things that can be copied. That’s a lost battle. If you’re a musician, you can make more money on concerts and events. If you’re a photographer, more money can be made by shooting specific assignments for customers, or on photography workshops. If you’re a writer, you can make more money by participating as a speaker at conferences. The era of making something and just making your livelihood from just that is nearing its end. And getting your creations known to the widest possible audience is the key for getting work that can’t be replicated.

Read the original: Pedro Pinheiro: My artist’s manifesto.