Bridging the Gap Between APIs and Customers

I recently gave a talk at the APIdays Mediterranea in Madrid where I started with a question: “Who are your customers?”.

The single, most important thing you want to understand about your API is how you can generate revenue from it. It all depends on who your customers are and how they can obtain value through your API.

What customers need is represented in one of the slides as the “API Hierarchy of Needs”, an adaptation of Maslow’s Hierarchy of Needs to the context of APIs from a customer point of view.